Author: juanpa
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Keeping Your Brand’s Voice Human in a World of AI
Stop me if this sounds familiar: AI promises to revolutionise how we work, offering faster content creation, precise customer targeting, and unparalleled efficiency. It’s tempting, isn’t it? The thought of automating tasks that once consumed hours of your time. But here’s the catch: when you hand over your brand’s voice to a machine, will it…
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How to Work with a Remote Creative Director and Get the Most Out of It
Hiring a remote creative director might sound like a leap into the unknown, but in today’s digital world, it could be the smartest move you make. The trick isn’t just in finding the right person—it’s in understanding how to work with them effectively. Remote doesn’t mean distant; in fact, it can mean bringing on board…
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New Elections
US Elections Explained We have collaborated for a decade. Now, I’m thrilled to announce our latest project with the Bertelsmann Foundation. We are releasing an animated explainer series that breaks down the complexities of how US elections work. Spanning six episodes, the series covers everything from the differences between primaries and caucuses to the intricacies…